"I've worked with content creators before. Good ones. But there's a difference between someone who makes content and someone who understands what your brand is trying to say before you've even said it. Matteo and Zoe got Tanjim Squad from day one. Not the clothes — the attitude. The whole world we're building. And that's what showed up in the videos. The collection wasn't even fully out yet and people were already asking where to buy. That's not a coincidence. That's what happens when the content actually means something. Speed I didn't expect. Quality I didn't think was possible at that speed. If you're building something serious in Dubai — don't waste time anywhere else."